The Figma Self Serve ARR Forecast Template is a classic bottom-up SaaS business model. In its early days, the company was predominantly selling to customers through a Self Serve motion. This meant the team needed to nail the Self Serve forecast to understand performance at the overall level.
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The model covers the full customer lifecycle and is structured into five parts: Website Traffic and Signups which make up the Top of Funnel (“ToF”), followed by breakouts for New, Expansion and Churn Licenses which equate to Total Licenses and ARR.
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The Figma Self Serve ARR Forecast Template was created by Sean Whitney in collaboration with Equals.app. Link to original source available on download.