Figma Self Serve ARR Forecast Template

Figma Self Serve ARR Forecast Template

Type: Template

App: Equals

Brand: Sean Whitney and Equals


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The Figma Self Serve ARR Forecast Template is a classic bottom-up SaaS business model. In its early days, the company was predominantly selling to customers through a Self Serve motion. This meant the team needed to nail the Self Serve forecast to understand performance at the overall level.


The model covers the full customer lifecycle and is structured into five parts: Website Traffic and Signups which make up the Top of Funnel (“ToF”), followed by breakouts for New, Expansion and Churn Licenses which equate to Total Licenses and ARR.



The Figma Self Serve ARR Forecast Template was created by Sean Whitney in collaboration with Link to original source available on download.